Beyond ESL: EDGE Tutor’s Strategy for Scaling Specialized Math Instruction

As global demand for high-quality education continues to rise, one of the most sought-after areas of expertise is specialized Math instruction. Our client, a pioneering international education provider, built a strong reputation for offering rigorous Math tutoring across multiple countries. Their flagship program, based on the Singaporean Math curriculum, had earned widespread recognition for its focus on problem-solving and critical thinking.

However, as their program gained traction and student enrollments surged, the client faced several operational challenges related to scaling their offerings. This case study explores how EDGE Tutor helped the client meet these challenges and position their Math program for continued growth.

The Challenge: Strong Operations in Scaling Specialized Math Instruction

With the client’s success came new hurdles that threatened to disrupt their expansion plans:

• Rapid Demand Growth: As student enrollments grew, the client needed to recruit an additional 100 teachers to meet the demand while ensuring that lesson quality remained consistent.

• Adapting to the Singaporean Math Curriculum: The client’s Math curriculum, known for its rigorous approach, required teachers to have specialized skills in problem-solving and critical thinking. Sourcing and training teachers who could deliver this curriculum consistently across multiple regions was a significant challenge.

• Maintaining Student Retention: The client relied heavily on free trial lessons to convert prospective students into regular enrollees. However, as demand grew, maintaining high conversion rates and ensuring that trial lessons were delivered by highly qualified teachers became a top priority.

The client needed a partner who could not only scale their teaching workforce but also ensure that the teachers could adapt to the specialized curriculum and deliver high-quality lessons that would retain students in the long term.

The Solution: Strategic Recruitment, Specialized Training, and Free Trial Optimization

To address the client's  challenges in scaling specialized math instruction , EDGE Tutor implemented a three-part strategy designed to meet the client’s immediate needs while positioning them for long-term success:

1. Scaling Recruitment to Meet Growing Demand

To help the client keep pace with the growing demand for Math instruction, EDGE Tutor ramped up Math tutor recruitment efforts, focusing on identifying and onboarding teachers with the specialized skills required to deliver the Singaporean Math curriculum. We endorsed 10 qualified candidates each week and successfully activated an average of 6 new teachers per month, ensuring that the client had a steady supply of educators to meet their growing student base.

This proactive recruitment approach allowed the client to maintain the high level of instruction they were known for, even as their program scaled rapidly.

2. Specialized Training for Curriculum Adaptation

Understanding the unique demands of the Singaporean Math curriculum, EDGE Tutor worked closely with the client to develop a rigorous math tutor training program that prepared teachers to deliver the curriculum’s problem-solving and critical thinking components. From recruitment to onboarding, teachers underwent focused training sessions that ensured they were fully equipped to meet both the curriculum’s rigorous standards and the client’s expectations for lesson consistency and reliability.

This specialized training allowed the client to ensure that every teacher was not only proficient in Math instruction but also capable of delivering lessons that aligned with the curriculum’s high educational standards.

3. Boosting Free Trial Conversions with High-Quality Teachers

Recognizing the importance of free trial lessons in the client’s enrollment strategy, EDGE Tutor assigned experienced and adaptable teachers to deliver trial lessons. By ensuring that trial lessons were taught by highly qualified educators, the client was able to showcase the full value of their Math program to prospective students, significantly increasing the likelihood of converting trial participants into regular enrollees.

Additionally, EDGE Tutor implemented an incentive program that motivated teachers to excel during these critical trial lessons, driving higher engagement and better performance.

The Results: Meeting Demand, Improving Retention, and Driving Growth

EDGE Tutor’s tailored approach delivered measurable results that helped the client meet their growth targets while maintaining the high standards of their Math program:

• 100 Teachers Onboarded: Through effective recruitment and specialized training, EDGE Tutor helped the client onboard the 100 additional teachers they needed to meet growing demand. This allowed the client to scale their Math program without compromising lesson quality or reliability.

• 32% Increase in Trial Lesson Conversions: By assigning experienced teachers to trial lessons, the client saw a 32% increase in student enrollments, with an average of 225 students converting from trial sessions to regular enrollments each month.

• 80% Student Retention: Thanks to consistent support and targeted incentives, EDGE Tutor helped the client achieve an 80% renewal rate for students vs. 32% of non-EDGE tutors, indicating strong engagement and satisfaction with the Math program.

Client Testimonial: A Proven Partner for Growth

"EDGE Tutor has been an invaluable partner in helping us scale our Singaporean Math program. Their strategic recruitment efforts and specialized training have allowed us to maintain the high standards that our students expect, even as our program has grown. We’re thrilled with the results and look forward to continuing our partnership as we expand into new regions." - J.T., Director of Education

Looking Forward: Expanding Math Online Programs into New Markets

With the operational foundation in place, the client is now preparing to expand their Math program into new regions, including:

• Entering the U.S. Market: With a strong demand for quality Math instruction in the U.S., the client is poised to expand their offerings into this new market. EDGE Tutor will continue to provide recruitment, training, and support to ensure the client’s success.

• Introducing a Mentorship Program: To maintain the high standards of their Math program, the client is launching a mentorship initiative, pairing experienced teachers with new recruits. This program will ensure that the client can scale without compromising the quality of instruction or the reliability of their teaching workforce.

With EDGE Tutor’s continued support, the client is well-positioned to grow their Math program and meet the demands of learners worldwide.

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